Let's Play Travel! The Hottest Trend You Need to Know.
Remember the simple joy of play? Charles Schaefer, in his book ‘The Therapeutic Powers of Play,’ captured it perfectly: “We are never more fully alive, more completely ourselves, or more deeply engrossed in anything than when we are at play”. Turns out, this isn't just kid stuff anymore. The travel industry is waking up to the power of "play," realizing that today's travellers crave more than just sightseeing – they're after experiences that are genuinely fun, actively engaging, and deeply personal. This isn't a minor shift; it's a fundamental change in what people want from their trips, and it's poised to reshape the entire tourism world. A recent, in-depth study by Skift and Qiddiya City , surveying thousands of travellers and travel professionals, really hammers this point home. Their report, aptly titled "The Power of Play: 5 Key Trends Shaping the Future of Tourism," unveils a clear trend: experiences are trumping material goods, and t...